About the project

Heritage Tea is an imaginary organic tea enterprise that takes pride in its legacy of delivering top-tier tea experiences. With a reputation built over five years, the company is dedicated to curating the finest quality teas that cater to the discerning tastes of tea enthusiasts. The primary objective of this project was to demonstrate my design prowess by crafting a complete visual identity for the fictional company Heritage Tea, including its logo, packaging, and a unique tea flavor. The challenge was to evoke a sense of tradition, quality, and emotional resonance through cohesive and visually appealing design elements. The approach for this project was to utilize color psychology to select a color palette that evokes emotions of love, warmth, and relaxation.